PRESS & INDUSTRY REGISTRATION » FALL 2006
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BE ADVISED: REGISTRATION FOR AND INCLUSION IN THE MERCEDES-BENZ FASHION WEEK AT SMASHBOX STUDIOS PRESS AND INDUSTRY LIST DOES NOT GUARANTEE ACCESS TO SHOWS. DESIGNERS USE THE LIST AS A RESOURCE FOR THEIR INVITATION AND GUEST LISTS. 7TH ON SIXTH DOES NOT ISSUE TICKETS OR INVITATIONS TO SHOWS. INVITATIONS ARE SENT DIRECTLY BY EACH DESIGNER.
BE ADVISED: REGISTRATION FOR AND INCLUSION IN THE MERCEDES-BENZ FASHION WEEK AT SMASHBOX STUDIOS PRESS AND INDUSTRY LIST DOES NOT GUARANTEE ACCESS TO SHOWS. DESIGNERS USE THE LIST AS A RESOURCE FOR THEIR INVITATION AND GUEST LISTS. 7TH ON SIXTH DOES NOT ISSUE TICKETS OR INVITATIONS TO SHOWS. INVITATIONS ARE SENT DIRECTLY BY EACH DESIGNER.
| January 20, 2006 | Registration opens | $50 fee per individual |
| March 2, 2006 | Deadline for registration | |
| March 2, 2006 | Deadline for inclusion in the official Press & Industry List | |
| March 3, 2006 | Late registration begins | $75 fee per individual |
| March 10, 2006 | Deadline for inclusion in the addendum Press & Industry List | |
| March 10, 2006 * | Registration closes ON LINE | |
| March 19, 2006 | Registration opens ON SITE at Smashbox Studios | $100 fee per individual |
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*Registrations received and approved after March 10th WILL NOT BE CIRCULATED TO DESIGNERS. Registrants will receive a copy of the Designer Contact Sheet to approach individual designers with invitation requests.
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Instructions:
The information you provide in the registration form will be reviewed by our staff. Because of the overwhelming media interest in this event not all outlets and individuals will be approved for accreditation.
For questions or additional information please contact:
Andrew Freesmeier
Please fill out the forms completely. How you enter information (capitalization, punctuation etc.) is the EXACT way it will be sent to designers. For this reason please be uniform in your entry and follow commonly used conventions for formatting of phone, fax, address etc.
Please register all representatives of your outlet at the same time and as part of the same application. Not doing so will delay processing your application and could mean it is not accepted.
Please request media riser access for photographers and videographers ONLY. Individuals will be checked upon entry to venues for professional grade equipment. Individuals who use these credentials but ARE NOT shooting from the media riser during the show, or are shooting from the aisles or standing room areas, will forfeit their credentials for the event and their registration fees will not be refunded.
Outlets who are interested in doing celebrity and VIP interviews before each show should have their photographer or videographer credentialed for media riser access as noted above. They will then need to apply during the media riser load in for a show specific credential allowing runway access. Details and contact information for the 7th on Sixth staff liaison for this will be circulated in the weeks leading up to the event.
Credentials for photographers and videographers REQUIRE a photo. SIGNIFICANT WAIT TIMES ON SITE will be avoided if you upload these photos into the system BEFORE March 10th. Photos must be JPG format, cropped to be a headshot and the file size MUST be under 500K. Wait times to have your photo taken on site may be over an hour and the distribution of credentials with photos uploaded into the system and thus pre printed will be our priority.
You must finalize and "check out" with a valid credit card to be considered for accreditation. If you do not complete this step your registration will not be considered for approval. Your credit card will not be charged if your application is rejected.
If you are a freelancer you will need to send us tear sheet and a resume along with a letter of verification, on company letterhead, from the affiliation you freelance for. 7th on Sixth will not accept applications from freelancers without these materials.
If you are applying for accreditation for the first time, please be sure to include as much information as you can about your affiliation with your application via an internet site and weblinks. If you do not have these materials on the web you will need to mail us a copy of the publication, video tape, company profile, press kit, etc. to the address below.
The materials referenced above can be sent to us at:
Press Accreditation, Mercedes-Benz Fashion Week
7th on Sixth
420 West 45th Street
Ground Floor
New York, NY 10036
Media Relations
7th on Sixth
Phone: 212-774-4381
Email: afreesmeier@imgworld.com